Technical ownership for high-traffic funnels

About Custom Code Pro: technical ownership for high-traffic WordPress & WooCommerce funnels.

I run Custom Code Pro, a development practice that sits squarely between marketing and engineering. I partner with agencies and in-house teams that manage serious ad spend into WordPress and WooCommerce and need the website layer to behave like production infrastructure, not a fragile marketing asset.

When you are buying traffic, every leak hurts. The most common ways high-traffic funnels lose revenue:

  • Landing pages that load fine at 50 clicks a day, then crawl when budget scales.
  • Forms and checkout flows that intermittently fail or quietly drop submissions.
  • GA4, Google Ads, and pixel data that do not match because events are missing or duplicated.
  • Theme or plugin changes pushed live without testing main conversion paths under load.

My job is to own that entire layer: performance, stability, and tracking. I’m a senior software developer who understands funnels, attribution, and the pressure that comes with “we’re scaling this campaign next week.”

Where I plug in

  • PPC landing page audits and conversion-path hardening for WordPress & WooCommerce.
  • GA4, Google Ads, Meta, and UET tracking implementation and debugging (including server-side).
  • Form routing, call tracking, and lead flow reliability for revenue-critical funnels.
  • Ongoing technical ownership retainers for sites that can’t afford downtime or bad data.

How I’m different

  • Focused on high-traffic, PPC-heavy WordPress & WooCommerce, not “any website.”
  • Decisions anchored in campaign performance and revenue, not just code elegance.
  • Comfortable working alongside your existing devs, designers, and media buyers.
  • Proactive about risk: I surface what could break before you scale spend.

Recent WordPress and WooCommerce projects include speeding up stores before big campaign pushes, stabilizing lead funnels that were dropping form submissions, and cleaning up tracking so ad platforms finally matched what was happening in the CRM.

I’m not an agency and I don’t sell broad growth strategy. I take technical ownership of the website and tracking layer so your media plans can scale cleanly, your numbers match reality, and nobody blames the ads for a site problem.

Request a technical funnel audit

Share your main funnel, traffic sources, and current issues. I’ll review the technical risks and tracking gaps before you scale spend further.

Brady Christensen CCP

Brady Christensen

Technical ownership & web operations

About Brady

I’ve spent more than a decade shipping production software, including nearly eleven years inside a large enterprise engineering org before focusing full-time on high-traffic WordPress and WooCommerce for marketing teams.

Background
Bachelor’s in Information Technology, senior-level experience across frontend, backend, and web operations.
Specialty
Owning the technical side of PPC-heavy sites so ad teams can trust speed, stability, and attribution.
Works best with
Agency owners, growth leads, and media buyers who need a technical counterpart, not another strategy deck.

Enterprise engineering background

Before launching Custom Code Pro, I spent nearly a decade as a technical lead at General Motors, where I owned mission-critical high-performance computing applications used by thousands of engineers worldwide. I maintained 99.9% uptime, deployed production changes safely at scale, and led cross-functional teams on systems that processed thousands of compute jobs per minute. That experience shapes how I treat high-traffic WordPress and WooCommerce: with the same expectations for reliability, performance, and clean data.

What clients say

Anthony shared how tightening up performance and tracking on his funnels made scaling paid traffic far less risky.

Anthony Myers

Client testimonial

“Brady doesn’t just fix bugs; he ties technical work directly to campaign performance and long-term marketing impact.”

Bryan Hyde

Growth marketing strategist

“On every project, he’s improved site speed, uncovered hidden technical issues, and tuned layouts and flows to convert better.”

David Kranker

Owner & digital marketer

Stack I live in

WordPress & WooCommerce PHP / JavaScript GA4 & Google Ads Tag Manager & server-side tracking Pixels & conversion APIs