Services

Technical ownership services for high-traffic WordPress & WooCommerce funnels.

Custom Code Pro keeps your paid traffic from leaking through slow, unstable, or poorly tracked sites. I plug in as the technical owner for WordPress and WooCommerce – making sure your landing pages, checkout flows, and tracking behave like production infrastructure, not fragile marketing assets.

If your team manages serious ad spend, the goal is simple: no surprises when you scale. No broken forms, no tracking blind spots, no unexplained drops in conversion rate.

Request a technical funnel audit

Share your primary funnel, ad platforms, and current issues – I’ll map the technical risks and tracking gaps.

Core engagements

Most projects fall into one of these patterns. All work is scoped transparently and tied to clear, measurable outcomes.

Conversion Path Hardening

For teams ramping spend into a WordPress or WooCommerce funnel and needing confidence that every click can convert.

  • End-to-end audit of landing pages, forms, and checkout flows.
  • Fixes for brittle plugins, theme conflicts, and flaky form submissions.
  • Load-aware checks so the funnel behaves under real campaign traffic.

Outcome: fewer “mystery drops” in conversion rate when budgets go up.

Tracking & Analytics Cleanup

For accounts where GA4, ad platforms, and reality don’t line up – and nobody can say which numbers to trust.

  • GA4, Google Ads, Meta, and UET implementation review and refactor.
  • Event mapping to real business actions (leads, calls, purchases).
  • Fixing missing, duplicated, or misfiring events – browser and server-side.

Outcome: clean, consistent conversion data you can actually bid and report against.

Ongoing Technical Ownership

For revenue-critical sites where campaigns never stop and you need a senior engineer watching the web layer.

  • Proactive monitoring of performance, errors, and tracking health.
  • Safe deployment practices for themes, plugins, and custom code.
  • Priority path for landing page builds and funnel changes.

Outcome: a technical owner for your funnels, not just “someone who updates the site.”

Technical services for PPC-heavy WordPress & WooCommerce

Under the hood, work typically spans three layers: performance, stability, and measurement.

Performance & scale

  • WordPress & WooCommerce performance tuning for high-traffic landing pages.
  • Core Web Vitals improvements focused on real user metrics, not just lab scores.
  • Caching, asset loading, and query optimization that respects dynamic funnels.
  • Preparing sites for big campaign pushes, launches, and seasonal spikes.

Stability & reliability

  • Hardening of forms, checkouts, and lead routing to avoid quiet failures.
  • Safe rollout patterns for plugin updates, theme changes, and new templates.
  • Error logging and basic observability around key conversion paths.
  • Sandbox/staging hygiene so experiments don’t pollute search or tracking.

Measurement & tracking

  • GA4 configuration aligned to real funnels, not just generic “events.”
  • Google Ads, Meta, and Microsoft Ads conversion tagging and validation.
  • Support for server-side GTM, CAPI, enhanced conversions, and UET.
  • Source-of-truth documentation so future changes don’t break everything.

How we work together

Projects & retainers built for marketing teams

I don’t replace your agency or in-house marketers. I sit beside them as the technical owner of the site and tracking layer.

  • Discovery & review: we walk through your funnels, ad accounts, and current issues.
  • Risk map: I surface technical risks, tracking gaps, and likely failure points as you scale.
  • Implementation: fixes are prioritized by revenue impact and operational risk.
  • Steady state: for ongoing engagements, I monitor, update, and adjust as campaigns evolve.

For most teams, a short initial engagement (audit + fixes) is followed by a lighter retainer that keeps the web layer from becoming the bottleneck.

Who this is a good fit for

  • Agencies managing significant PPC or paid social into WordPress/WooCommerce.
  • In-house growth teams tired of “it’s a tracking bug” or “the site just does that sometimes.”
  • Owners of revenue-critical stores or lead funnels that can’t afford downtime or bad data.

Why work with a technical owner

I spent nearly a decade leading development on large-scale engineering systems before specializing in PPC-heavy WordPress and WooCommerce. The same discipline that kept those applications stable under extreme load now gets applied to your funnels, tracking, and site reliability.

Make your funnels behave like production infrastructure, not experiments.

If you manage serious ad spend into WordPress or WooCommerce and want fewer surprises, let’s start with a technical funnel audit. We’ll identify what’s leaking revenue – and what has to be fixed before your next scale-up.

Contact Custom Code Pro

Prefer email? Include your main funnel URL and ad platforms, plus any recent issues you’re seeing in reporting or conversion rate.